Cohen's Fashion Optical

NIKE – THE EVOLUTION BEGINS

Nike_Glasses_Gif

Design without any preconceived notions about what’s been done in the past… Uninhibited design ability… Created to meet the needs of the world’s top athletes. Solutions to problems they didn’t know could be solved. Don’t just break the mold. Reinvent it.
 Welcome to the future of design.

Eyewear created with the athlete in mind.
 The goal is to allow athletes to perform at their best, without worrying about their eyewear. Starting with a clean slate, the collection was built from the ground up. This is the new standard for performance eyewear.

Cohens Fashion Optical - Sport Sunglasses - Nike - TailwindNike Tailwind – EV0946-106

RUNNING 2016

Announcing the latest arrival in performance eyewear. The Nike Running Collection offers a formation of aerodynamic, highly functional designs engineered for everything from rapid takeoff to sustained cruising. Inspired by aeronautics and designed for athletes, the collection is for runners looking to push the envelope of both performance and style.

YOUR EYES HAVE EVOLVED.

Nike Vision’s new collection offers runners of all levels highly technical designs engineered for both speed and comfort. Designed around the specific needs of runners, the assortment pushes the envelope of athletic innovation and style. Using cutting-edge manufacturing methods, the collection raises the bar for performance eyewear.

Cohens Fashion Optical - Sport Sunglasses - Nike - Tailwind SwiftNike Tailwind Swift – EV0948-106

PRODUCT BENEFITS AND FEATURES

RESPONSIVE COMFORT
For the athlete to stay focused, their eyewear needs to stay put. 
Nike Vision developed new materials and vision technology to create high-performance eyewear that stays stable during movement, grips when the athlete sweats and conforms to the shape of his or her face for maximum comfort. 
Nike’s running eyewear offers optimal stability and fit for training and competing.

VENTILATION, REFRAMED
On the field, on the trail, or on the course, eyewear that doesn’t fog up is essential. Nike Vision attacks the program from all angles, looking beyond the lenses instead to the whole frame, ensuring optimum ventilation for peak performance.

UNPARALLELED CLARITY
Conditions can change within seconds, affecting how and what the athlete sees. 
Nike Vision creates performance eyewear that conquers glare, shadow and unpredictable weather with precision optics for every sport and environment. 
Nike Vision and ZEISS create state-of-the-art optics that deliver advanced acuity, so the athlete can lock on a moving target, accurately identify objects and assess distance.

NIKE+ZEISS OPTICS

Cohens Fashion Optical - Nike - Optics Collab - ZEISS

Working together since 1998, ZEISS has been the optics production partner of choice since Nike entered the sunglass market. As one of the industry leaders in developing and producing top-of-the-line optic lenses, ZEISS and Nike Vision elevate the standard of performance athletic eyewear in 2016, creating state-of-the- art optics that deliver optimum acuity. This ensures the athlete can lock on a moving target, accurately identify objects and assess distance accurately. 
Nike’s brand name is synonymous with innovation across categories and today’s athlete continues to evolve. The time was ripe for a reinvention of performance (and more specifically, running) eyewear.

Cohens Fashion Optical - Sport Sunglasses - Nike - BanditNike Bandit – EV0949 – MSRP

Flash back to late Summer 2014, when a team of Nike Vision designers approached their longtime partners with a never-before-seen concept for running eyewear.
To make the eyewear a reality, the ZEISS team went back to the drawing board, expanding beyond the realm of simply eyewear manufacturing to investigate what could be done to produce the designs. Pulling together a team of optics, ophthalmology and manufacturing experts and more, ZEISS staff looked to the company’s other departments, such as its production unit and Industrial Metrology business group, for a solution.

The ZEISS teams in Germany and Italy developed metrics for a new mold specific to Nike Vision’s eyewear – starting from scratch, their goal was to create a mold that would be as close to optically perfect as humanly possible. By manufacturing a custom mold, the team also eliminated on the waste that occurs during the cutting down of pre-existing molds in the typical production process.

Once produced, the mold was polished using the same diamond cutting technology used to polish ultra- precise optical surfaces, ensuring as little blur as possible, by removing all flaws in the eyewear’s mold. The laborious process meant ZEISS’ team was required to cut the mold to the geometric measurements of the sunglass’s final product. Upwards of 30 revisions were required to perfect the specifications and mathematics for the final product.

“For decades the strict optical 0.09D standards for sunglasses have constrained designers to use only simple spheres and torics for the optical surfaces in their premium products. ZEISS has adapted advanced freeform design and manufacturing techniques developed for ophthalmic and precision optics to achieve 0.06D optical performance for general complex shaped surfaces. This extra freedom has been exploited by the creative team at Nike (Marchon) to simultaneously optimize the fit, the aerodynamics, and the aesthetics of their new line of premium athletic eyewear without compromising optical performance.”

– Steve Sprat, Nike+Zeiss Lens Designer

A true testament to the rigorous standards that both Nike Vision and ZEISS hold their designs to, the teams obsessed over the smallest details to ensure that the end result meets the needs of the world’s best athletes.

Cohens Fashion Optical - Sport Sunglasses - Nike - VaporwingNike Vaporwing Elite – EV0913-001

PRODUCT BENEFITS AND FEATURES

VENTILATION/COOLING
The eyewear’s nose pad is suspended to allow air to flow underneath the frame, and reduce fogging. A minimized, lightweight nose pad allows additional airflow and strategically placed openings in the temple arms allows for additional airflow and prevents moisture 
accumulation. The lens reduces fogging by allowing air to circulate around the top and bottom of the lens. Soft rubber channels on the inside of the temples enhance airflow, wick away sweat and grip skin as 
the athlete heats up (*Only available on the Vaporwing and Vaporwing Elite)

COMFORT
Self-adjusting features include:
 A self-adjusting nose pad that conforms to the shape of the wearer’s nose for a comfortable,individualized fit
o Self-adjusting temple arms conform to the shape of the athlete’s head for a comfortable,one-of-a-kind fit
• The nose pad “floats” on the frame to stabilize and act as a shock absorber during movement.

CLARITY
Nike Max Optics provide precise clarity and reduce distortion. Cutting-edge Nike+ZEISS Optics provide extraordinary clarity for uninterrupted scope of vision.

COVERAGE
Increased coverage acts as a barrier of protection for the eyes. Eyewear keeps dirt, debris and other harmful materials away from the athlete’s eye, and the expanded lens minimizes light leaks and other distractions, relaxing the runner’s eye.

* Not all styles shown available in all stores.
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